Diwali 2026 Is Late 26 Things Every Clothing Business Must Fix Now
GST
Dated:- 17-9-2026
PTI
SURAT – With Diwali 2026 falling on November 8, significantly later than last year, apparel manufacturers, wholesalers and retailers across India should begin festive planning much earlier than usual to stay ahead of inventory, cash flow and operational challenges, according to Ritesh Modi, Founder of Kesaria Textile Company.
Modi has released a comprehensive 26-point festive readiness guide highlighting how the delayed festival calendar is expected to reshape buying cycles, production schedules and retail demand across the clothing industry.
According to Modi, the additional lunar month in the Hindu calendar has pushed major fest
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estive businesses are distinguished more by disciplined planning than by the size of their product catalogue.
His recommendations urge clothing businesses to work backwards from the Diwali calendar instead of relying on conventional planning timelines. He advises manufacturers and retailers to finalise procurement schedules early, create phased inventory plans, secure reorder commitments from suppliers and prepare separate inventory strategies for the post-Diwali wedding season.
The guide also recommends adopting a structured purchasing strategy rather than exhausting festive budgets at the beginning of the season. According to Modi, businesses should maintain flexibility to replenish fast-moving products while also establishing a c
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o minimise disputes during the busiest sales period.
The guide further highlights operational readiness within retail stores, including hiring and training seasonal staff by early September, improving trial room efficiency, reducing billing time and refreshing visual merchandising throughout the festive calendar to reflect changing consumer preferences from Navratri through Diwali.
Recognising the growing role of digital commerce, Modi also urges businesses to strengthen their presence on WhatsApp, maintain updated Google Business Profiles, create regional-language short-form video content and pay greater attention to emerging demand from Tier-2 and Tier-3 markets.
He additionally recommends locking marketplace and e-commerce ca
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