Tide Now Supports Over 1 Million Small Businesses in India
GST
Dated:- 8-12-2025
PTI
The platform saw a 100% y-o-y increase in adoption since launch in December 2022 New Delhi, Delhi, India (NewsVoir) • Gen Zs and millennials make up over 85% of Tide’s MSME community — a powerful reminder that young India is steering the country's entrepreneurial momentum • Tier 2, 3, 4 and beyond cities driving growth with over 96% members (MSMEs) on the platform, from towns like Bareilly, Bhopal, Murshidabad, Lucknow and North 24 Parganas Tide, the UK’s leading business management platform, today announced that it has surpassed 1 million members (MSMEs) in India. This rapid growth reflects the deep trust that Indian small businesses — from nano to micro and emerging SMEs — have placed in Tide to simplify how they register, run and grow their businesses. The platform has doubled adoption since its launch in December 2022. India has emerged as Tide’s largest and fastest-growing market globa
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as delivered product innovation at pace across India with products including: Bill Payments: SMEs in India can pay their utility bills with no extra costs and earn rewards. The product is backed by enhanced security.
Udyam Registration: Enabling MSME registration and access to priority government benefits including low-interest loans, subsidies on electricity certifications, protection against delayed payments, etc.
GST Registration: help obtain a Goods & Services Tax Identification Number (GSTIN), enabling compliance, marketplace selling, input tax credit claims, and vendor trust.
Scheme Discovery: Smart matching of government benefits and subsidies to business eligibility.
Fixed Deposits Intermediation: Helping SMEs to earn competitive returns on their balances in a seamless and paperless experience.
NCMC Card Integration: A single smart Tide card that doubles up as a national mobility card, accepted across multiple transport modes.
Structured partners: Provides disbursem
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ad, Shahjahanpur and Kota — with not a single Tier 1 city in the top 10 — Tide is playing a significant role in enabling the digital transformation of India’s most underserved business communities.
Championing entrepreneurs beyond business tools Tide believes progress happens when entrepreneurs are supported not only with products — but with recognition, access and ecosystem change.
Women in Business mission: On track to bring 500,000 women entrepreneurs onto the platform by 2027. TideÂ’s Bharat Women Aspiration Index brings forth voices from beyond metros to shape better policies for women entrepreneurs across Tier 2, 3, 4, 5 and 6 towns in India.
Udaan Chronicles: TideÂ’s flagship mentoring roadshow, created to help small business owners in semi-urban and rural India, brings expert-led mentoring directly to entrepreneurs who lack access to formal networks and financial resources.
UK-India collaboration: Enabling SME expansion across borders through industry delegation. Contribu
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MSMEs and increase their access to credit, markets and exports.
Among some of the exciting new features to be launched next year, include investments, acquiring, insurance, easy access to formal credit, banking services and advanced payment acceptance solutions. Tide is here to make managing business smoother and more successful.
About Tide Launched in 2017, Tide is the leading business management platform in the UK. Tide helps SMEs save time (and money) in the running of their businesses by not only offering business accounts and related admin services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.
Tide has nearly 800,000 SME members in the UK (14% market share) and 1,000,000 SMEs in India. Tide launched in Germany in May 2024 and in France in September 2025. Tide has also been recognised with the Great Place to Work certification three years in a row. Tide has been funded by Anthemis, Apax Digital Funds, Augme
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