Addressing Regulatory Gaps and High GST, Rodl & Partner Paper Calls for Policy Reforms to Unlock India's $2B Pet Food Industry
GST
Dated:- 30-9-2025
PTI
New Delhi, Delhi, India (NewsVoir) Alongside World Food India 2025, organized by the Ministry of Food Processing Industries (MoFPI), Rodl & Partner released a landmark paper outlining strategic pathways to strengthen India’s fast-growing pet food sector. MoFPI and EY also co-hosted a special session on “India’s Pet Food Industry: Scaling for Domestic & Global Growth” at Bharat Mandapam, Pragati Maidan.
The paper highlighted that IndiaÂ’s pet food market is expanding rapidly with the countryÂ’s pet population at an estimated 42.2 million in 2024, projected to surpass 100 million by 2035. In revenue terms, the industry was valued at USD 720 million in 2024 and is expected to reach USD 2 billion by 2035. While dog food accounts for over 85% of the market, cat food is the fastest-growing segment, and e-commerce has become a key
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ndia brought together leading voices from across the industry, including Salil Murthy, Managing Director, Mars Petcare India; Satinder Singh, Managing Director, Royal Canin; Rinka Banerjee, Founder & CEO, Thinking Forks Consulting Pvt. Ltd; Ram Soni, Partner, Food & Agriculture, Praxis Global Alliance; and Abhishek Agarwal, Founder & CEO, Innomalous, moderated by Ms. Pallavi Anand, Business Head, Nestlé Purina Petcare – South Asia Region.
Salil Murthy, Managing Director, Mars Petcare India said, “India is home to over 35 million pets today, a number set to double within the next five to seven years. Yet, penetration of manufactured pet food remains below 10% in Indian households, compared to near-universal adoption in developed markets. Unlocking the true potential of India’s pet food sector requires three structural shifts: First, a responsible and science-aligned regulatory framework to build consumer trust and ensure transparency. Second, rationalizing the current 18% GST on pet f
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ablish the country as a key export hub for global markets, as well as reassure millions of pet parents through consistent, quality, safe, and hygienic food for cats and dogs. When policies treat pet nutrition as essential rather than optional, India will be able to close the nutrition gap and align with global best practices.” On the Day 1 of the WFI event, Ministry of Food Processing Industries highlighted the pet food sector's strategic alignment with the Make in India initiative. At the CEO roundtable, the Ministry called for a harmonized, science-backed regulatory framework that would secure nutrition and consumer trust. The discussion reinforced that regulation must serve as an enabler, supporting balanced growth and positioning India more confidently in the global pet food landscape.
About World Food India 2025 World Food India is the Ministry of Food Processing IndustriesÂ’ flagship international event, serving as a premier platform for stakeholders across the food value chain
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