GST Reforms and Speedy Deliveries Drive Record Early Access Momentum for Flipkart Minutes, Attracting 45 Lakh Visitors and Doubling Orders; Fastest Delivery in Under 3 Minutes
GST
Dated:- 24-9-2025
PTI
Bengaluru, Karnataka, India (NewsVoir) • Fastest iPhone delivered under 3 Minutes during the Early Access with the highest cart value being INR 1.57 lakhs • The GST cut gives a boost to the festive excitement, driving a 2.6X jump in new customers during Early Access among Black and Plus members as compared to the pre-festive period • Top-selling products across electronics included smartphones, earbuds, and Trimmers while ghee, atta and energy drinks topped the charts in daily essentials • During the peak hour, 1 in 5 shoppers ordered a phone through the smartphone exchange program, with the entire assessment being completed at the customersÂ’ doorstep in around 30 minutes Disclaimer: Data and insights are from Early Access of The Big Billion Days Sale (12 AM – 11:59 AM of 22n
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bined dry fruits, pharmaceuticals, home essentials, and groceries in a single order, while another placed a Rs. 1.57 lakh premium cart featuring the iPhone 16 and iPhone 16 Pro Max. Smartphones remained a festive favourite, with 1 in 5 shoppers opting for the smartphone exchange program during the peak hour, where the entire assessment was completed seamlessly at the doorstep in around 30 minutes.
With the recent Next-Gen GST reforms, customers are celebrating not just faster deliveries but also tangible savings. Flipkart worked to ensure sellers passed on these benefits to the customers, making this festive seasonÂ’s purchases more rewarding.
Early trends reveal how India is celebrating in the moment: from big-ticket gadgets moving as fast as midnight snacks to daily essentials arriving just before rituals begin Festive Momentum Driven by Smartphones • iPhone16 emerged as the highest-selling item during the Early Access, and the fastest iPhone being delivered in under 3 minutes • 1
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for smart gadgets and accessories that support festive and gifting use cases • Shoppers looked for quick replenishment and last-minute stocking, with dry fruits and makhanas from brands like Farmley, Classic, and Zoff seeing strong traction, alongside energy drinks like Sting and Hell • Fossil and Peter England analogue watches recorded strong traction as shoppers looked for stylish yet practical festive buys for the season Hemant Badri, Senior Vice President, Head of Minutes & Supply Chain, Customer Experience and ReCommerce, Flipkart Group, said, “This Big Billion Days marks a turning point in how India shops. For the first time, millions of customers are celebrating the countryÂ’s biggest shopping festival not just online, but instantly – with Flipkart Minutes delivering everything from ice creams to iPhones in just 10 minutes. Thanks to the recent GST reforms, this festive season has become even more fulfilling for customers as they are able to save more while shopping for their fa
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sale, Cleartrip, and super.money.
Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered user base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.
For more information, please write to media@flipkart.com.
(Disclaimer: The above press relea
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