Bengal\u2019s 2025 Durga Puja economy rebounds by 10-15 pc to Rs 46,000\u201350,000 cr
GST
Dated:- 30-9-2025
PTI
Kolkata, Sep 30 (PTI) West Bengal\u2019s Durga Puja economy in 2025 rebounded strongly, expanding by an estimated 10\u201315 per cent to touch around Rs 46,000\u201350,000 crore after a decline last year, stakeholders said.
\nBuoyant corporate sponsorships, healthy footfalls in malls, rising spending on consumer goods and a positive sentiment among people are major contributors to the growth, they said.
\nThe festival – recognised by UNESCO as an intangible cultural heritage- remains a major economic driver for Bengal, thriving retail, hospitality, transport and handicraft sectors, and it is often believed that business activities surrounding the Durga Puja contribute at least a third of the state\u2019s GDP.
\nState Finance Minister Chandrima Bhattacharya told PTI that Bengal\u2019s Puja economy will definitely “see strong growth this year”.
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\n\u201cThe average hike was around 15 per cent. Several big puja committees also raised their rates, but they are more cautious on budgets than last year,\u201d he said.
\nThis year, analysts and industry insiders estimated that the “overall puja market would be at Rs 46,000\u201350,000 crore, marking a turnaround with corporate houses returning to offer sponsorships, malls posting healthy footfalls and discretionary spending on consumer goods rising sharply”.
\nIn 2024, Bengal\u2019s Puja economy was estimated at around Rs 42,000 crore, contracting by 20\u201330 per cent due to inflation, muted corporate spending and weak sentiment.
\nThe rape and murder of a doctor at RG Kar hospital and widespread agitations cast a shadow on the festive spirit last year, and businesses were adversely impacted.
\nNotably, a 2019 British Council report had pegged the Puja-linked creative industries in Bengal at Rs 32,377 crore.
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